This strategic plan needed to represent a modern and forward thinking future for The Ellis School. The layouts utilized negative space to highlight important text, bright imagery of students and campus, and small details to create an experience that was at once inspiring and informative.
A mailer and enclosed letter were also designed for distribution of the plan to the wider school community.
Embracing the purple from the secondary palette and pairing it with the logo’s lime green created a bright and bold experience, signaling the school was moving in a new direction.
I illustrated a suite of icons that we continue to add to as needed, ensuring a cohesive look and feel from web to print. These four icons have become the basis for this new phase to represent the school’s four pillars.
Small details allow the reader to orient themselves and create a clear hierarchy. The change in layout signifies a transition in sections from discussion of the school to focus on the actions of the strategic priorities.
A soft touch laminate on the cover gives the booklet an inviting feel, which simultaneously enhances the reader’s experience and elevates the messaging.